THE GROVE + FLOURISH MARKETING LEAD

Passion City Church // The Grove + Flourish

OBJECTIVE

Maximize the reach of The Grove + Flourish ministry by building the overall Grove brand, primarily through the crafting of exceptional marketing strategies in line with The Grove's heart, vision, and personality. Creating and executing content, marketing, and communication campaigns as we share the story of what Jesus is doing through The Grove + Flourish to our House, our city, and the world. This individual will serve as the person responsible for marketing, all content, and experiences under The Grove brand.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Generate mindful marketing strategies and ideas to maximize The Grove's ministry reach and all its facets, such as Grove Gatherings, Flourish, The Grove Conference, and The Grove Podcast

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments, including social media, websites, email marketing, etc

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

• Develop Communication strategies and plans for all Grove elements and events

• Manage and report marketing metrics effectively

• Oversee the export of engaging The Grove + Flourish Podcast promos, driving awareness and engagement around The Grove + Flourish events and media

• Collaborate with design team to receive and build upon art direction for The Grove + Flourish campaigns

• Manage production design of assets and supplement assets as needed for all running promotions

• Liaise among The Grove + Flourish Teams, Creative Team, Passion Publishing, and Contractors to foster and accomplish shared visions

• Coordinate all promotions and strategy House-wide relating to The Grove + Flourish

• Manage multiple promotions, ensuring that all campaigns are created on time and on budget, despite obstacles, including Flourish to Church initiatives

• Manage the scheduling, production, and quality of The Grove Podcast and The Grove YouTube Channel, working alongside Grove Leadership and audio engineer(s) to generate new content

• Consistently brainstorm, implement, and evaluate new ideas for fresh Grove, Podcast, and Flourish social media content

• Consistently provide reports and forecasts for growth on all promotions, podcast episodes, YouTube and social metrics, etc

• Establish protocol and oversee the process of recapping, retelling, and stewarding the story God is writing through The Grove + Flourish gatherings

• Lead The Grove social efforts in preparing, creating, and releasing content on a consistent and premeditated schedule

• Oversee TheGroveOnline.com, TheGroveConference.com, and FlourishMentor.com, regularly updating and scheduling the production of new content.

This job description in no way states or implies that the ESSENTIAL DUTIES AND RESPONSIBILITIES are the only responsibilities of this position. The employee is required to follow any other reasonable instruction and perform any other reasonable duties at the request of the supervisor or other senior management personnel.

WORK SCHEDULE

Monday-Friday 9a- 5p

Routine exceptions: For The Grove + Flourish events, real-time marketing needs will continue past 5p and potentially on weekends, depending on event schedules. Appropriate flex time will follow.

SUPERVISORY RESPONSIBILITIES

Contractors

REPORTS TO

The Grove + Flourish Director

AN IDEAL INDIVIDUAL

• Has a degree in Marketing, Communications, Design, or a similar field

• Has 3-5 years of managerial experience executing far-reaching marketing campaigns

• Has worked in a digital, communications, or other marketing equivalent environment

• Proficient in Adobe Creative Suite + Advanced Design Skills with a drive to learn more

• Skilled in tools such as Stripo, Hubspot, Audacity, and WordPress

• Has strong project management skills

• Has strong copywriting skills, written and oral communication skills, and attention to detail, with particular regard to spelling, grammar, and biblical/theological accuracy

• Passionately and actively engages in all communication media

• Is a highly organized individual with the ability to problem-solve and maintain relational equity in executing tasks with a natural sense of urgency

• Performs duties on time, with excellence, and with acute attention to detail

• Finds joy in serving others and our greater team by assuming behind-the-scenes roles

• Displays excellence in written and verbal communication skills

EXPECTATIONS

• Loves Jesus, the people of Passion City Church, the city of Atlanta, and the world

• Willingness to adapt and be flexible while working above and beyond expectations

• Acts as an advocate of the culture and vision of Passion

• Low drama, high-momentum, high-capacity, positivity, over-comer, dreamer, creative-can-do-whatever-it-takes attitude

• High level of initiative and ability to take a proactive approach to work

• Performs job duties on time with excellence

• Actively participates in the life of Passion City Church