This is where you save and sustain lives At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare. Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. Join us at the intersection of saving and sustaining lives- where your purpose accelerates our mission. Your Role at Baxter This is where your ideas lead to success. As a Senior Content Marketing Associate, you have lots of content ideas grounded in research, field feedback, and analysis of trends in the marketplace. Your skills in compiling and sourcing various information and creating one cohesive marketing value story are what make you an outstanding business partner and marketer. Your speed of execution on various content types that fit into the value story is what helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business. And while you are an extraordinary teammate, you are also driven, and determined to achieve results and get things done. At Baxter, we are not just promoting the latest life-saving products; we are thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals. What you'll be doing: This role reports to the Manager, Downstream Marketing, and together you will be responsible for Content Marketing for all stages of the customer lifecycle supporting the Ambulatory Cardiac Monitoring Portfolio. This position will serve as a marketing representative and work closely with cross-functional teams to explore, innovate, create new content, improve existing content, and execute go-to-market launches/promotions. A successful candidate will be the author behind the Ambulatory Cardiac Monitoring portfolio and will be a creative thinker with an editorial mindset. Experience in storytelling and creating relevant content for the business and products is a must. A strong writing background with the ability to convert technical and clinical data into creative marketing assets is strongly preferred. This role will be based locally and work hybrid remotely and in the Bellevue office 3 days per week. What you'll be doing: Develop and execute marketing and sales content programs by working closely with cross-functional teams to develop ideas to increase portfolio awareness and prospect/customer engagement Manage content marketing initiatives to achieve business targets Develop a business editorial calendar and deliver engaging content regularly Edit, proofread, and improve content Create marketing assets and campaign materials including but not limited to sell sheets, issue briefs, solution briefs, thought leadership articles, emails, landing pages, and other sales enablement collaterals Develop, execute, and optimize promotional and marketing campaigns with the downstream marketing associate across online and offline channels, including but not limited to SEO/SEM, Social, Direct Mail, email nurture, and tradeshows Conduct and analyze marketing and customer research (quantitative and/or qualitative) to derive insights to drive new content and marketing program efforts Work with creative and marketing vendors to ensure deliverables are met on time and on budget Contribute to Marketing team effort by accomplishing any additional related tasks as needed Required Experi