Paid Media Specialist Mason, OH, USA * Minnetonka, MN, USA Req #2052 Thursday, April 18, 2024 AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure's Isolator Synergy Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure's AtriClip Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure's Hybrid AF Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure's cryoICE cryoSPHERE probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on Twitter @AtriCure. We foster a culture of inclusion by embracing diverse experiences and individuals where everyone's authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally. POSITION SUMMARY: AtriCure is seeking a highly skilled and experienced Paid Media Specialist to join the digital marketing team. As the Paid Media Specialist at AtriCure, you will build the brand's digital brand presence through a wide variety of advertising channels. This role will be responsible for planning, executing, optimizing and reporting on SEM and social media and programmatic advertising. ESSENTIAL FUNCTIONS OF THE POSITION: Optimize full-funnel paid media efforts with a focus on ROI-driven activities. Oversee AtriCure's social media advertising, including creative and performance. Set up social media ads through social ads managers, including but not limited to, Meta, X, and LinkedIn. Build and run programmatic campaigns through a third-party portal and perform regular optimizations. Routinely optimized AtriCure's SEM efforts develop new campaigns as needed. Conduct keyword research to uncover actionable customer insights and expand targeting capabilities. Assist in managing ongoing campaigns on physician-only platforms. Develop actionable diagnostics and focus on creating a prioritized list of tactical optimizations. Report on digital advertising efforts and provide recommendations based on outcomes. Run the creative ad process and work with cross-functional teams to ensure proper messaging and regular updates. Monitor monthly campaign budgets. Lead digital media invoices, creation of purchase orders, and monthly reconciliations. Stay current with industry trends and best practices in digital advertising, identifying new opportunities. ADDITIONAL ESSENTIAL FUNCTIONS OF THE POSITION: Regular and predictable work performance Ability to work under fast-paced conditions Ability to make decisions and use good judgment Ability to prioritize various duties and multitask as required Ability to successfully work with others Additional duties as assigned BASIC QUALIFICATIONS: Bachelor's degree required or demonstrated equivalent combination of education, training, and experience. 3-5 years of digital advertising experience. Experience managing a brand's social media advertising. Proficiency in Google AdWords. Experience in running programmatic campaigns. Advanced knowledge of popular digital advertising platforms and how they can be harnessed for a brand. Excellent written and verbal communication skills, including knowledge on how to write for social media. Highly organized and self-motivated. Ability to prioritize